So as a side-note to the Productivity Project last night I did a session for a group of about 250 school kids on building personal brands. The topic of technology came up and web 2.0.
One of the interesting things I find is how web 2.0 is blurring the line between a 'personal' brand and 'professional' brand.
Just ask Kyle Doyle - here.
The update in the article claims the exchange never took place but whether it did or didn't is irrelevant. The issue is alive and well and as we move towards open, collaborative, always-on modes of communication these are issues companies need to confront.