Just came back from Nicola and I doing two sessions in two days at the big Online Retail expo at the Convention Centre in Sydney.
Two observations of interest.
Number one - doing rounds of the showroom floor; couldn't help but notice that like 90% of vendors there were talking about 'search' and SEO. Now I totally get that search is important and driving traffic is 'what it's all about'; but to have only two groups there interested in what happens after people actually get there is of concern. We did two sessions over two days on how web 2.0 is going to change marketing; they were a big hit. I'll post a video or something in the days to come on some of the content. It's pretty cool stuff that people need to start thinking about.
The second observation is on just that - content - as we did more on the retail impacts of web 2.0 and as the content evolved I've started to realise just how significant the shift in power from organisation to individual is. With almost 80% of consumers saying that Word of Mouth is the most powerful form of advertising, and with significantly more than 60% of people who shop online visiting social network sites - you can connect the dots yourself. Dialogue is taking the place of monologue, consumer conversation taking the place of corporate dictation.
This is not a case of 'companies can try this if they like'. This is THE trend; figure it out or not! Your choice!
Wednesday, August 19, 2009
Friday, August 14, 2009
Chicken, anyone?
Anyone who doubts that Web 2.0 is going to change business (yes, there are actually still some!) consider the following App for the iPhone.
The NSW Food Watch app (check out this story) mash's data from the NSW Department of Food Safety with Google Maps. What you get when you launch it is a map of the area around where you are (yes, your phone can figure that out) and 'pins' stuck in the map that represent any restaurants in your immediate area that have been fined for breaching food safety regulations.
Don't dine without it!
But seriously, who knew how to access that info before this? And even if you knew, how could you possibly do it when you're on the road?
Just wait until there's an app that lets you compare prices for anything you're looking at in a shop - soon we're going to take a picture of the product we want to buy and in five seconds have a list of the cheapest places to buy it within a 5 minute walk.
Pressure's on, gang. Web 2.0 is here - figure it out, or watch out!!
The NSW Food Watch app (check out this story) mash's data from the NSW Department of Food Safety with Google Maps. What you get when you launch it is a map of the area around where you are (yes, your phone can figure that out) and 'pins' stuck in the map that represent any restaurants in your immediate area that have been fined for breaching food safety regulations.
Don't dine without it!
But seriously, who knew how to access that info before this? And even if you knew, how could you possibly do it when you're on the road?
Just wait until there's an app that lets you compare prices for anything you're looking at in a shop - soon we're going to take a picture of the product we want to buy and in five seconds have a list of the cheapest places to buy it within a 5 minute walk.
Pressure's on, gang. Web 2.0 is here - figure it out, or watch out!!
Thursday, August 13, 2009
Personal V Professional Brands
So as a side-note to the Productivity Project last night I did a session for a group of about 250 school kids on building personal brands. The topic of technology came up and web 2.0.
One of the interesting things I find is how web 2.0 is blurring the line between a 'personal' brand and 'professional' brand.
Just ask Kyle Doyle - here.
The update in the article claims the exchange never took place but whether it did or didn't is irrelevant. The issue is alive and well and as we move towards open, collaborative, always-on modes of communication these are issues companies need to confront.
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